What is the Next Colour for True Luxury?
Don Delillo said many contemporary limousines are white because black ones are so common they are no longer spectacular, and therefore invisible to the spectator. That means they are not flashy enough to communicate true luxury and decadence. That got me thinking: what would be the successor to white as the colour of luxury and technology? I asked my boss at the limo company what he thought.
Lisa: What colour do you think limousines should be in the future, boss?
Boss: I think they’ll have pictures on ‘em of celebrities and stuff. Like a giant Kanye face on your limo or something.
Lisa: I think they’ll be clear, so you can see the people inside.
Boss: Nah, the people inside wouldn’t feel it was private. Also, That is a dumb idea.
Lisa: What about If the limousines were covered in expensive fur?
That was where the interview ended, because my boss just looked at me dumbfounded and walked away.